National Highway Traffic Safety Association's Last Call is an interactive 360º digital experience giving users the ability to play the pivotal role in a familiar narrative of a night out on the town.
I mapped out user journey scripts and wrote scenarios for two common nightlife settings: the prim & proper cocktail bar and a divey sports bar. During the shoots, my scripts were used by the cast, crew, and director as cues and outlines for capturing the entire 360º photospheres scenes.
I worked with the talent (popular YouTube personality, "MatPat"), writing VO scripts with his jocular tone to guide and entertain visitors throughout the experience.
Directed by: Sam Smith
Edited By: MediaMonks
Client: NHTSA