Dylan Hoop
Creative Director

Modelo

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Welcome to Casa Modelo — a website built to celebrate the authenticity and fighting spirit of modern Mexican culture.

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I worked in tandem with the client to define exactly what this idea of "modern Mexican culture" means to them.

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To tell this story of Casa Modelo I helped write, organize, and structure their copy and content with detailed UX-friendly content guides.

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Clients: Ogilvy/Modelo
Creative Director: Jouke Vuurmans
Art Director: Alexander Otto